Radio
Talk-Show Tricks
Talk-show
demographics
There
are three radio formats that influence
many
people. There's the political format, primarily
conservative;
there's the National
Public Radio
format which is
interview-based and liberal leaning; and then there's the late-night
format, which is an uneasy mix of good science, science fiction, and
weirdness.
In the
first type, Rush Limbaugh is the acknowledged leader. The NPR
variety follows a magazine format that downplays the personality of the
reporter or host. The late-night format is presided over by Art Bell.
If you
were to ask me how to become a talk-radio celebrity on
commercial stations, I would tell you to pull together a large
listening audience. The only way to make it on commercial radio is to
have large demographics of a buying public. Unfortunately, some of your
sponsors will be selling bogus pills, enzymes and elixirs. For this
reason, you probably need demographics with a high index of
gullibility.
Late-night
radio also sells books and audio programs, and the authors
of
these books and tapes will provide the entertainment for the evening.
The
Limbaugh model is a biased political debate, and although he is
tightly linked
to a political ideology, he sets himself up as the primary pundit.
Art Bell,
although personally a skeptic, has built a huge late-night
audience by airing crazy stuff such as alien abductions, apemen
creatures, and weird conspiracy theories--the late night crowd
obviously love such topics.
As Art
Bell's demographics skyrocketed, he was hustled more and more by
mainstream publishers and authors. Because of the huge number of
listeners, an interview with Bell (or one of his contemporaries) will
instantly catapult a book onto the best-seller lists.
Eventually
the audience numbers reached the point that any book would
sell by the truckload without regard to topic. For this reason,
late-night radio has become more and more legitimate, although the
weird stuff must remain as part of the formula to satisfy the appetite
of the original audience.
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Institutional
Stereotyping
Stereotyping is a
technique of describing something complex (often a social group) as a
general pattern or a standardized mental picture. It's an
oversimplified opinion, prejudiced attitude, or a nonintellectual
judgment. Stereotyping is considered hackneyed, lacking in freshness or
originality.
Having said that,
I'll
bet
you've heard it said that the US university is
turning out liberal fanatics. It is said that the majority of
university professors are left-wing radicals--as opposed to clear
thinking right-wing conservatives.
Universities naturally tend toward more liberal concepts simply because
it better fits the general attitude of the student body--rather than
the
more parental and rigid conservatism. The youthful demographics of the
college/university campus is made up of a majority still in the throes
of
rebelliousness toward parential restrictions--the "leaving-the-nest"
syndrome.
A third alternative views the university as a place to learn from
teachers and text books. Students (hopefully) are not so mush-brained
that they will absorb whatever a professor (or text book) attempts to
feed them--in fact, the reverse is probably more accurate. Many
students tend to rebel against messages fed to them by authority
figures, as they learned to do with
their parents.
This is probably why there are more liberal thinkers among blue-collar
folks, and conservatives tend more often to be university trained. I'm
not sure that's true, but I think it is.
If you prefer to divide the world along the lines of conservatives and
liberals, think about this: To be an enlightened, a conservative
must
have insight into liberal views, and vise-versa.
Today I heard a talk show guy talking about homeless. He acknowledged
the possibility of mental or addiction problems, but brushed that aside
and stereotyped the entire homeless population as malingering bums too
lazy to work--he said "Those people are there as a matter of
choice."
You often hear the phrase "those people" used within the process
of Stereotyping.
The truth, of course, is homeless are like non-homeless as far as
categorization. They're made up of a wide spectrum of people. They
can't be stereotyped as "malingering
bums too lazy to work" any more than non-homeless can be stereotyped as
"honest people that work hard."
Reference: 1-02*#77//R#16-IV
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Become
dumb & dumber
There's a risk of this should you become a popular radio talk-show host
with
politics as your primary topic.
The reason for this risk is the need to establish a large
listening audience to attract advertisers. Without a large number of
listeners you won't attract advertisers, and without advertisers you
will not be offered air time.
This seems like a nobrainer, but the listening majority won't tolerate
flexible views from the host. Most listeners tune in a popular radio
show to fortify their own cherished belief system, with a much smaller
group of listeners that enjoy developing debating skills.
As an analogy, think of a Protestant minister of a church who suddenly
becomes a Catholic Priest. How many parishioners would remain? Most
devoted talk radio listeners hang on to their political beliefs with an
almost
religious zeal.
Talk-show icons such as Rush Limbaugh keep their toe in the water by
closely watching the flow of email. They have at least one employee who
does nothing else but run statistics on the minute by minute flow
of email. Based on the feedback, they have learned when to back off and
when to amplify an issue.
With a
system such as this, they are forced to maintain a static belief
system, so with any issue, they will tend to follow a similar pattern
of
reasoning, one that fits within the expectations of established
listeners. Of course, to keep people tuning in, once in a while they
need to slip in a "shocker" but
less often than one might expect.
It's
critical for them to never (or
almost never) lose a debate with a caller (with an opposing viewpoint).
To survive in the business, their debating skills need to be superb.
I was amused when
President Bush (43) turned out to
be
more liberal than Limbaugh could tolerate. In 2002, Rush became
cautiously critical of
the Bush policies. He confessed of immediately receiving an avalanche
angry email. What he didn't admit was the plummeting listenership with
advertisers threatening to cancel their accounts.
Since
that time, President Bush has become even more liberal, but
Limbaugh (having learned his lesson) levels smaller and smaller doses
of
cautious criticism, while appearing to "maintain the faith."
Talk show
hosts have a couple of stalling techniques when a political
system is in danger of falling out of favor:
Red Herring & Tempest in a Teapot
These two techniques allow a focus on issues that have been found to be
"audience safe."
On the other hand, for job security, a talk show host needs to know
when to bail on a politician that breaks the faith. This is not an
unusual occurrence with examples during the administrations of Clinton,
the
elder Bush, and of course, Richard Nixon.
Talk show hosts must keep a sharp eye on the possibility of such an
occurrence. If separation does become necessary, timing is critical: if
this separation is done too soon, they will be seen as disloyal and
lose
faithful listeners, but if done too late they will lose credibility
and ultimately listeners.
To answer my topic question (how to become dumber): one of the
important ingredients for intellectualism (and therefore intelligence)
is an ability to change and grow one's belief system. This, however,
would be
a risky system for a talk-show host. For this reason, by the very
nature of the profession, intellectual growth is limited.
Reference: 8-03E#36//E#36-IVa -
6-03E#35//E#35-IIIa
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The major "Two-Value
Trick" that's in progress as we speak [2002] is
the idea
that a war against Iraq is American, while the sentiment against an
Iraqi war is un-American.
Two-Value
Tricks tend to take highly complex issues and break them down
into simplistic terms.
As an exercise, how many reasons can you come up with for a war against
Iraq. Then how many reasons for no war against Iraq.
Reference: 3-03*#94//E#33-IVa
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Fake
Science
Please
forgive a bit of stereotyping, but I think of Liberals as part
of the political system that wishes to regulate everything that offends
them.
Conservatives,
on the other hand, want to shout down everything that
conflicts with their conservative point of view.
For
example, I just heard Rush Limbaugh use a Two-Value Trick
that drove me up a wall.. He took a bit of scientific research and
manipulated it so it backed up his point of view.
I admire
Rush for his accomplishments in the broadcasting world, but my admiration is shaken when he uses such
manipulation.
In this
case, he was talking about one of his favorite rants,
i.e., that we are NOT (as the Libs claim) endangered by pollution.
He then
proceeded to make some statements about insulin he
characterized as research--a stretch to begin with, but. . .
. . .it
wasn't research he was quoting but rather some outlandish
statements used to sell fad-diet books. He then proceeded to justify
"this truth" by his personal experience with weight loss--in other
words anecdotal evidence.
In the
space of a sentence or two, his line of reasoning failed my HAX
test on all three points: Hyperbole/Anecdotal/eXpert.
It also involved
inductive rather than deductive thinking.
Anyway, please don't fall for the tyranny of anecdotal evidence.
Frequently, it's the last refuge of the
insupportable claim.
Reference: 11-02*#91//*#91-III
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Laugh
at the caller and win the debate
The other day I
heard
a substitute radio host (his regular job was a state senator). The
topic was a spirited discussion about which was a better idea:
incarceration or rehabilitation.
The
thesis question was should we throw offenders in jail or attempt to
straighten straighten them out. Of course, the "macho conservative"
guys had a "letum rot" mentality, while the "bleeding heart liberals"
wanted to turn them into productive members of society.
Then
someone called in and suggested that we should consider banishment
as alternative to incarceration. He started out by suggesting that the
cost could be minuscule compared to the high cost of a prison
infrastructure and staffing. Most important, the caller suggested, it
would protect innocents from the worst of the cruel offenders.
"Banishment!"
the host chortled. "What are we
going to do, give
em a nice country of their very own! Ha ha ha ha!" The caller
hung up in disgust
and the next few callers, picking up on the host's lead, made fun of
the caller and his idea.
When humor and laughter is used to discount the opposing view, that's
definitely a two-value trick.
Since two-value
tricks carry the implication
that there are only two alternatives, other ideas must be
reduced to a joke. So when a third alternative is presented, a common
trick is to treat it with mirth. "You can't be serious!"
they giggle.
There is no more disrespectful way to show disdain within a debate than
to discount the opponent by simply laughing in their face. The implied
statement is "Hey caller, I can't take your idea seriously
because you're stupid."
All talk show hosts fall back on this obnoxious two-value trick when a
viable idea suddenly threatens their conformable and well-rehearsed
niche.
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Discounting
--
It's a great idea but it will never happen!
Most
talk show hosts have a locked-in system of belief in their field of
interest. If politics it was once called the party platform--each idea
was a plank in the platform.
When a
caller presents an idea that makes more sense then they concept
they possess, they say: "It's a great
idea, and I agree, but it
will never fly." This allows a
conditional discount of the idea
without discrediting the idea or the caller. They're saying, It's
a good idea but impractical.
Every
idea was once new...and probably drew the same reaction from
those with a locked-in belief system.
Variations
of this are statements traditionally adopter by physicians
when confronted with a new idea:
(1) When
first heard the medical profession would say: "It's
incorrect."
(2) Later
the medical profession would say, "It's correct but
not practical."
(3) When
the idea became accepted the position would be: "We
knew it all the time." [ed
note to myself. Do
this as a separate category.]
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The
Wishy-Washy Person
One of the favorite
criticisms of
someone who does not follow a two-value line of thinking is that person
is Wishy-Washy.
For
example, those that change political beliefs, or even positions
within the sample political party, are often called "wishy-washy." The
connotation of that pejorative term is they are folks that can't make
up their mind, tend to pander to different groups, or are somehow
dishonest. Wishy-washy people are said to "flip-flop" in their views,
and therefore not credible or reliable.
Using a
the two-value line of thinking, it's interesting to find the
antithesis of wishy-washy. I think it would be "rigid." A rigid
person would never be described as wishy-washy. A wishy-washy person is
one who changes views easily, while a rigid person seldom, if ever,
changes views.
Think
about it a little bit. If you had a much-loved business, and you
needed to hire a manager--someone that could make important business
decisions. Which would you hire, a wishy-washy person that changes
views easily, or a rigid person that would stuck religiously to the
"game plan?"
Logically,
the wishy-washy person would be willing to adopt
changes--the rigid person would not. Of course, if the business would
flourish without change, a rigid manager would do fine...but if
something such as a new technology or a new breed of competition came
along, who would then be best to fill the position?
The rigid person would be less likely to develop new ideas, and would
eventually continue making the same old mistakes. On the other hand,
the wishy-washy person might excessively go-with-the-flow, and also
make mistakes.
Once
again, this shows that a two-value system is too simplistic to
base a solution to problems--and certainly not a credible way to judge
the performance of someone.
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Turn
an Adjective Into a Noun
One
of the tricks, when a two-value line of reasoning
prevails, is the process of turning adjectives into descriptive nouns.
The habit of doing this often manipulative and blocks good
communication.
At the
birth of language, there were only nouns. That was perhaps
100,000 years ago. There were probably names for animals in the area, a
specific food, the geographic location of water, things like that.
But then
there was a need for descriptive terms: a "hungry" saber-tooth
tiger, a "ripe" fruit, a "safe" shelter, and so forth.
Turning
an adjective into a noun, can be a source of misunderstanding.
An example of this is turning the adjective "liberal" into a noun, and
then using it in a pejorative way.
It's
certainly fine to suggest someone tends toward conservative or
liberal ideals in their political views, but when the whole person is
labeled by an adjective--such as liberal or conservative--it's far to
simplistic to hold up intellectually.
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The
triad system of choosing candidates for
important positions
is to first look for intelligence. (How is that judged? Look
for academic achievement, a record of accomplishment, and some sort of
unique creativity.) Second, look for the ability to be
flexible, but based on intelligence rather than opportunity. Third,
look for a somewhat rigid system of core beliefs.
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The
Misrepresentation
But I just
heard
Rush Limbaugh argue the Christian point of view by telling a high
school student that he shouldn't believe the "bigots" that are telling
him about evolution...Rush came up with the tired old 1920s Scopes
Trial argument that made the point, "If men came from chimpanzees
or baboons, these monkeys would no longer be here!" That's just one
step away from the "Flat Earth Society" level of belief. ("If the earth
was round we would constantly be either walking uphill or downhill.")
It's easy to win arguments with people that lack knowledge in certain
areas by misrepresenting the counter-point. i.e., "evolution believes
man came from baboons or chimpanzees." Of course, no paleontologist or
anthropologist has such a silly belief.
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The Trivialization
A variety of misrepresentation
is a tactic I'll label as trivialization. That would be taking
a complex scientific or philosophical idea and condensing into one
sentence making it sound silly.
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