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Telephone Consultations (a private session) I have a single fee system. Initially, I'm happy to offer a no-fee initial session. The TalkShoe private program is good place to do that. All telephone consultations are $30 and there is no time limit on the calls. If you have a business or e-business--or you're investigating the possibilities--I suggest you consider a tightly controlled website that is user friendly and interactive. I suggest you consider promotional programs using podcasting, interactive talkcasting, and webcam video. Sign-Up Form There is no charge or obligation for our first session. I have a policy with every session: If I don't produce results, I refund (or waive) the $30 charge for that session. Of course, this puts pressure on me, but it also puts pressure on my clients to focus on the material that is presented. . Instructions: Copy-Paste the text in the white box into your e-mail program. High-light and click Ctrl+C. That will save this form within your computer's clipboard.  Next, in your e-mail's form, click Ctrl+V, which should paste this form in an edit format.  After editing, simply click Reply. You can also send it to: wdslibrary@gmail.com Once you've had your first (no-charge) session, we can schedule times for further sessions at your convenience. Please do your best to hold to the established time schedule. Payment is usually made through PayPal. Name:_________________________ E-Mail & Contact Phone:_____________ [x] the programs you would like to explore. It will help if you prioritize them:[1][2][3] etc. If you're not sure, we can discuss that at your free session. [ ] I'd eventually like to develop an e-commerce program [ ] A home-based business [ ] A website I can build and control myself [ ] A weblog (blog) program I can build myself [ ] A podcasting or talkcasting (audio) program [ ] An RSS/XML program on Notepad [ ] An eBook format [ ] An e-zine (newsletter) program [ ] Instant-Image WebSites (Webmaster) Expand on any of the above:________________________________________ Psychological Programs are available in the following areas: [ ] Weight Control [ ] Smoking Elimination [ ] The Broken Heart [ ] Hypnotism [ ] Other (specify) Expand on any of the above:________________________________________ Please provide additional contact information (as needed) such as address, alternate email, Skype codes, etc. Mention your exposure to my podcasts, webblogs, talkcast shows, tutorials, etc. This will provide an idea of things I won't need to cover. Carl Weisbrod Return to Catalog Index to order: >click< Return to the Catalog: >click<

How To Get Over A Broken Heart. Return to Catalog Index to order: >click< The Broken Heart Syndrome Two articles by Carl Weisbrod We like to think of our uniqueness, but in many ways we function exactly the same. Certainly this is the case in the way our bodies deal with injury. Here is an example: . Imagine you're on a skiing trip and in a nasty fall you end up with a broken tibia in your left leg. *ouch* It's not necessary to know much about the individual to make a pretty good guess that immediately after the bone snapped there would be more numbness than pain along with symptoms of physiological depression. This is the trauma stage of a severe injury. Within a few minutes you would progress from trauma to the acute phase of the injury. There would be muscle spasms, internal hemorrhaging with swelling, and, of course, horrible pain! But the good news is that by the next day, or soon thereafter, the injury would enter its healing phase. So first there's the trauma that progresses rapidly into the acute period, and then into the healing phase. Are you with me so far? With a broken leg, in a few months, the tibia would be completely healed, and better yet, the bone mass at the site of the break would be stronger than before. Nature adds a layer of new bone over the break for good measure. And that's generally how injuries go, whether in the skeletal system, a soft tissue injury, or even within a system of consciousness...but I lost you with this last statement, didn't I? I've heard all the arguments. I'm frequently told that there's a difference between an injury within the mind and one within the body. With something like a broken bone there's damaged muscle and bone, but a broken heart "causes no tissue damage at all." There was a time when even physicians believed this to be true. But over the past 30 years, computerized diagnostic machines, such as the CT Scan, have shown something else to be true. An emotional trauma--such as a broken heart--disrupts goals and dreams, and this can cause a serious neuropeptide (brain protein) imbalance. With high-tech machines, such as a Positron Emission Tomography (PET Scan), or the latest computerized technology, the Spec Scan, the damage can be viewed just as the old-fashioned x-ray machine can see a broken bone. So why doesn't the acute pain of a broken heart progress to the dull ache of healing and then, in a relatively short time, allow our life to carry on as before? Let's go back to the imaginary broken bone. If you jumped up and kept right on doing what you were doing, what would happen? That's not unheard of. Highly competitive athletes have been known to stay in the game oblivious to a serious injury. But just as harmful, imagine what would happen if you lay where you fell and refused to move. At the time of any injury, whether it's muscle and bone or emotions and goals, there are necessary steps that must be taken for healing to begin. First, the trauma must be acknowledged. Competitive athletes train themselves to rely on adrenaline to carry them through a serious injury. They sometimes even go into denial and continue to perform. This dysfunctional system will trigger more pain as the body escalates the message that there's an injury that requires attention. Continued at the right side column >click< Taking it a step further, think what would happen if you refused to immobilize the imaginary broken bone and attempted to walk around as if nothing had happened. It can happen exactly the same whether the injury is located in the leg or within a cognitive function of the brain. Can you see the possibility of prolonging the acute phase indefinitely? Making such errors of thinking can either block the healing process, or stretch it out from weeks into months or even years. When this happens, the injury is said to be chronic. There are three basic types of cognition: (1) Emotionally Based (2) Logically Based (3) Deductively  Based. The emotionally-based style of thinking is wonderful for falling in love--but not so good for falling out of love. Using this mental process, thoughts can spiral into a sense of remorse or can even turn into anger and resentment.   Love can't survive in a vacuum even though it sometimes offers that illusion. The best kind of  love flows between two people within a powerful feedback loop. If that loop is broken, it can be extremely traumatic as the individuals regress into painful emotions. This makes it very difficult to move into the logical pattern of thought that is necessary to initiate healing. But even a logical thought processes may not solve the broken heart problem. Often, the skills necessary to start a healing process simply have yet to be learned. When this is the case, the mind tends to bounce back and forth between logical and emotional patterns of thought, and a painful cyclic pattern can develop. This is the point that the acute phase of a broken heart is at risk of becoming chronic. The solution requires the Deductive Based process of thought: Today's buzzword for the deductive process is thinking outside the box. It's interesting that this  type of thinking is powerful when positive, but equally so when negative. When inventing the light bulb, Thomas Edison demonstrated the mentality of a powerful deductive thinker. When asked how he endured hundreds of failures during filament testing. He said: "Every day I eliminate unsuitable filaments, so it's only a matter of time before I find the one that will work." To free yourself from cyclic emotional patterns and ineffective logical thoughts, you must move into the realm of the deductive thought process. If you are presently broken hearted, it's a reasonable guess that you are either caught in a cyclic thought pattern or lack the necessary information necessary to begin the healing process... ...and my job as a therapist is to first talk you out of the painful cycles of thought and then provide the information that will allow the healing to start. I do that through an eBook, a workbook, an audio cassette, and one-on-one consultations by email, VoIP systems, or your telephone. This program isn't free, but thanks to the Internet, the cost is minuscule compared to in-office private psychotherapy sessions. © March 2004 - Carl Weisbrod http://www.wdslibrary.com Return to Catalog Index to order: >click< Return to the Catalog: >click<

Quit smoking for heavensakes!!! This is my perspective as a clinical psychotherapist ...based on a 30-year private practice. Be skeptical, but read, analyze, and then decide. I'm not expecting many to believe what I have to say--we've been throughly brain-washed by money grabbing politicians, litigation attorneys, not to mention the pharmaceutical companies that sell ineffective preparations. How could this happen? Financial gain speaks louder than altruistic motives. Who among us would argue that cigarettes don't represent a huge and powerful tax base? The pharmaceutical companies make huge profits from preparations that require little research and development costs. Here's the really frightening part of the equation. Cigarette smoking reduces the life expectancy primarily as we age beyond our revenue producing time and on into the social security years. Smoking related disorders statistically kill quickly, often in the sixth decade of life and this saves additional billions in social security and medical costs. The need for entitlement medical care (e.g., Medicare) tends to rise sharply as we pass into our seventh decade of life. On the other hand, the treatment for lung cancer and emphysema is by its nature short-term and therefore relatively inexpensive. If a large number of smokers suddenly quit, the US economy would go into a tailspin. Do you believe that politicians consider the economy more important than health? The choice is clearly reflected within the bureaucratic system. The bad news is that if smoking doesn't kill you, it will probably turn you into an invalid. But, the good news is, if you're a smoker, the truth will set you free. Will it really? If there was ever a product that was controlled by the "follow the money" principle, it's cigarettes. Considering the astronomical amount of money involved, it would be more surprising if the information we're bombarded with did not covertly support the sale of cigarettes. Granted, there are fewer smokers in the US. but doubling the cost per-pack more than makes up the difference. There is only one vegetable that is federally substitized. Do you know what it is? It's not cabbage, broccoli, or spinach. It's tobacco. If you disagree with any of what I've written so far, don't waste your time reading further. So what else is there to say? If what I've told you is the truth, what else would you need to dump cigarettes from you life? To become a non-smoker, one needs much more information than what I've said so far. Sometimes lucky smokers fall into a pattern of thinking that will bring their smoking habit to a screeching halt. It's not surprising to me that more smokers quit without treatment than with treatment. Nevertheless, for those that remain, there needs to be some guidance. Even though smoking is not what the bureaucracy says it is, that doesn't suggest it's not something else. As in any complex behavior pattern, there needs to be a solid diagnosis, and then there needs to be treatment based on that diagnosis rather than the misdiagnosis fed to us by agencies we should have been able to trust. Treatment based on a misdiagnosis often does more harm than good. If it works (and it sometimes seems so) it's a result of a combination of luck and the placebo effect. So am I going to get you to become a non-smoking for ten bucks? There is much more to it than can be done even with a book, pills, herbs, patches ...even in combination. Over a 30-year private practice, I developed an intense program that required a three hour private session. Along with the psychotherapy, it included several audio cassettes and a fifty-page workbook. This lays out the non-smoker's formula used by all those that quit smoking whether they hear it from me, another therapist, or find it on their own. To make this program work, I must be standing by (by phone) while you go through the process and we will need to talk by phone three times during the three hours. I've made it as close to my $250 private clinical program as possible. The audio cassettes are replaced by an mp3 files, the workbook is now on-line, and there is no office expense. For that reason, I can charge a lot less. In this introduction, we can talk by phone, and I will send (via email links) enough information to convince you (or not) that this program will do the job. It will not be a sales pitch, and if you don't think it will work, you are only out the $10.00. This program has never before been offered in this format. The full program is private and confidential. Carl Weisbrod, PhD Reference: This is a very recent podcast that you might find interesting. http://www.wdslibrary.com/pc10s.mp3 Return to Catalog Index to order: >click< Return to the Catalog: >click<

The Cigarette Smoking E-Book   This is not the program but a description of T H E   W E I S B R O D   M E T H O D Cigarette Smoking Elimination Programs - February 1989 - WDS Publishers Back to the Table of Contents >click< COPYRIGHT INFORMATION:: ©  February 1989 and revised August & December 1989 by Carl Weisbrod. The Weisbrod Method for a Smoking Elimination Program was registered with the United States copyright office on April 14, 1988 - TXU 2 329 386. The Home Program Instructions on page 12 and 13 holds a copyright on December 1989. This booklet was converted into an eBook July 2002. Other books by this author: Conceptual Problem Solving, Structures of Hypnotism, The Weisbrod Method - Problem Solving Workbook, and Self-Hypnosis With The Allegory Method. He has also written over two dozen transcripts for audio recordings, called The Allegory Method. Printed in the United States of America Hi! I'm Carl Weisbrod. If you want to become a non-smoker, or help someone become a non-smoker, I would like you to read this eBook. It's only a few pages. It was written in the late 1980s, and the program referred to as the HOME PROGRAM remains available on the Internet. It includes the workbook, several audio cassettes, and even a small tape player. I provide all the support necessary using email, real time communication boards such as MSN Messenger, and even the New Internet telephone programs. I'm writing this in July 2002, but the eBook hiding at the bottom of your monitor screen was written at my peak as a clinical psychotherapist. Since then, I've written over a dozen eBooks, workbooks, and transcribed many audio cassette programs. I'm also a Webmaster and an e-commerce specialist. You might say I left a clinic and jumped inside a PC. Note: The  Table of Contents on page five has changed--there's now fifty pages. The workbook (pictured above) has changed a bit...the Seventh Edition has a 1990 copyright with the latest printing in October 1997. I'm about due for another printing with some minor  changes--but overall, it hasn't changed since about 1990. At this time only the HOME PROGRAM is offered. i - C O N T E N T S - topic                                                                        page Why is it so difficult to become a nonsmoker?  - - - -  1 Overall description of all programs  - - - - - - - - - - - - - 3 A good problem-solver vs a poor problem-solver - - - 4 Table of Contents from the workbook  - - - - - - - - - - -  5 Hypnosis for smoking cessation - - - - - - - - - - - - - - - -  6 Private program success ratio- - - - - - - - - - - - - - - - - -  7 Outline and cost of the Private Program  - - - - - - - - -  7 Private Program Success Ratio  - - - - - - - - - - - - - - - -  7 Outline and cost of the Home Program - - - - - - - - - - - 7 Outline and cost of the Classroom Program - - - - - - - 8 An afterthought  - - - - - - - - - - - - - - - - - - - - - - - - - - - -  8 Check list for corporate human resource directors - - 9 Instruction manual for the Home Program  - - - - - - -  11 Success ration for the Home Program  - - - - - - - - - -   12 Is 100% success possible - - - - - - - - - - - - -  - - - - - - - -  13 i i The Weisbrod Method for Cigarette Smoking Elimination Cigarette smoking is a social behavior that is incredibly misunderstood. Over the past decade or so, because of profit motive greed and politics, cigarette smoking has taken on an image totally inconsistent with reality. And there is even a social fad that has fostered an angry discrimination directed toward the smoker. Anytime a huge amount of misinformation exists about a problem, there is a greatly reduced chance that the problem will be easily solved--even when the desire for a solution is strong. A classic example of this situation is in the area of weight loss. After billions of dollars were spent on all kinds of diets, the scientists finally told us that low calorie diets will in fact aggravate the overweight condition, rather than support weight loss. Less than five percent of the overweight population is able to lose weight. Part of that problem is the fault of the continuous marketing of misinformation along with low calorie diets; diets that were originally based on misinformation. With cigarette smoking, everyone seems to have an agenda: Some nonsmokers find smokers an acceptable target for their wrath. Our former Surgeon General wanted to leave his mark by elimination the smoking population, but tried to get the ball rolling by proclaiming such nonsense as "cigarettes are more addictive that heroin." Surgeon General Koop knew at the time he made his statements that cigarettes were not addictive, but he wanted to give Congress more power to control cigarette vending machines--it's difficult to get legislation passed for a habitual activity. Dr. Koop also thought it would frighten young people away from cigarettes. His motivation was "pure of heart" but unfortunately, he mostly succeeded in discouraging huge numbers of long-term smokers of even attempting to quit. -1- Our government, on the other hand, loves the tobacco industry. The tobacco exports are currently holding together our fragile balance of trade, and domestically, the tobacco industry is now the most healthy economic factor In our country. Not only that, if we didn't collect a tax from cigarette sales, there would be huge increases in our personal taxes. (Why do you think our government supports the tobacco growers?) Even the cigarette caused, reduced life expectancy is good for the economy...these are the population groups that are most affected are those in their social security and Medicare years. The best thing you can do for the economy is to be productive up until retirement and then die quickly. Cigarette smoking certainly supports that situation.Cigarette smoking certainly supports that situation. So all of these divergent factors have helped to create a myth surrounding smoking that causes a great deal of confusion. Even with this confusion, however, 20% of the cigarette smoking population has quit, and most have done so without the help or support from any program or organization. Thus certainly indicates that cigarettes are NOT addictive like heroin, and quitting smoking is definitely something anyone can do. What about those who have repeatedly made attempts and failed? What's the problem? Usually the problem is that they are hampered by misinformation as well as their own misconceptions about smoking. Problems that are not well understood are very difficult to solve. Even smoking 50 years will not make you an expert in the psychological aspects of the behavior. Those who become nonsmokers on their own, do so by the same formula that experienced smoking cessation therapists use. They might not use the therapist's terminology, but the method is basically the same. How is it that these people are so smart (or so lucky) to find this formula? It's simply based on the law of averages. If you have a large population of people who want to quit, a certain percentage will simply "do it right." -2- What about the rest--those who can't seem to get it right? For those, there are programs, like mine, to teach the exact The first thing that should be done in a smoking cessation program is to remove the misinformation carried in the mind of the smoker. Unfortunately, some of this misinformation is constantly fortified by authority figures with salaries paid by our taxes--by people that are supposed to be protecting us. Once the mechanics of smoking behavior is understood, the new nonsmoker must learn, step-by-step, exactly how to handle the process of separating a well ingrained habit pattern from routine and daily activities. Each step of the process is like links in a chain; if a single link is weak, the entire chain will eventually come apart. For this reason, for each of my three programs, I have written an extensive workbook that carefully explains each step. By using this workbook, I can be sure that each "link of the chain" is understood before we move forward. Each part of the formula is covered in a way that the client is not confused and can agree completely with each step. And remember, it's based on my 20 years and 20,000 clinical hours of experience. formula that successful quitters use. My Program was offered in three formats: Private Program (available only on-line) Home Program (no longer available) Classroom Program (no longer available) In the private program there is a guarantee as specified on page seven. Even though the material in the workbook requires a profound change of thinking about basic concepts of cigarette smoking, few of my clients have difficulty accepting or understanding the material. -3- Keep in mind you will have the workbook and cassettes whenever you need to review. These are the only programs, to my knowledge, in which you always have the complete program with you. In fact, I've even had some former clients use the workbook and tapes to successfully help family and friends become nonsmokers. Many therapists will not publish their programs in the way I have for fear that large members of people will be able to use again the programs without paying. I have no problem with this ...in fact, if people quit smoking using a second-hand program of mine, I think that's just great! It will help you with your nonsmoking commitment to compare the attributes of a "good problem-solver." This should let you see if you are in the best position to join the realm of the nonsmoker. A Good Problem-Solver Will identify their problem objectively in a the way a doctor makes a diagnosis. Will avoid dwelling on symptoms. Will become personally involved in the search for the best way(s) to resolve their problems, always vigilant for things that seem successful. Will be eager to talk with those who have been successful, hoping to emulate their success. Will, when difficulties arise, they will say "something isn't working; I need more information." A Poor Problem Solver Will give the problem almost human characteristics and then feel victimized by it. Will dwell on symptoms. Will be suspicious and threatened by problem-solving techniques, and attempt exerting will-power over and over again. Will find those who have been successful overbearing. Will say, when difficulties arise, "It didn't work." -4- Below is the Table of Contents from the WorkBook referred to in the introductory cassette. [Ed. Note: There is a later edition of this workbook, but this will provide an idea of the comprehensive nature of the program.]                                                topic                                                        page Introduction - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1 Addiction vs Habituation - - - - - - - - - - - - - - - - - - - - - - -  11 Brain Location of Habits -  - - - - - - - - - - - - - - - - - - - - - -  12 Definition of a Habit  - - - - - - - - - - - - - - - - - - - - - - - - - - -  13 Real Value vs Assigned Value - - - - - - - - - - - - - - - - - -    14 Diagram of Neurological Habit Formation  - - - - - - - - -  16 Diagram of Neurological Habit Extinction - - - - - - - - - -  17 Definition of Defense Mechanisms - - - - - - - - - - - - - - -   18 Review Questions - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  18 Pleasure & Displeasure Associations  - - - - - - - - - - - -   19 The Nonsmoker's Formula  - - - - - - - - - - - - - - - - - - - - -   20 Phase I: Defense Mechanisms, a Cartoon - - - - - - - - -   21 Phase II: Defense Mechanisms, a Cartoon  - - - - - - - -   22 Weak Commitment, a Cartoon - - - - - - - - - - - - - - - - - - -  23 Obsessive Thoughts, a Cartoon  - - - - - - - - - - - - - - - -    24 Defense Mechanism, Commitment, & Obsessions  - -   25 Categories of Defense Mechanisms - - - - - - - - - - - - - -   26 More About Commitment- - - - - - - - - - - - - - - - - - - - - - -    28 Dealing With Urges - - - - - - - - - - - - - - - - - - - - - - - - - - - -  28 More About Obsessive Thinking  - - - - - - - - - - - - - - - - -  29 Handling Stress & Anxiety  - - - - - - - - - - - - - - - - - - - - - -  30 Avoiding Weight Gain - - - - - - - - - - - - - - - - - - - - - - - - - -   31 Nutritional Considerations - - - - - - - - - - - - - - - - - - - - - -   31 The Cybernetic Effect- - - - - - - - - - - - - - - - - - - - - - - - - - -  31 Summary Check List - - - - - - - - - - - - - - - - - - - - - - - - - - -  32 Appendix I (habit extinction graph)  - - - - - - - - - - - - - - -  33  Appendix II (re: the 1988 Surgeon General report) - - -  34 -5- If you think this is a lot of information to absorb. . . you're right! But to insure your success it must be done, and it must be covered in a single session. To become a nonsmoker is a "sink or swim" proposition, and the work can't be proportioned out. It takes several hours of concentrated attention to progress through the workbook. With the completion of the workbook training, the hypnosis follows. Hypnosis is a great technique to make the whole process flow easily and smoothly; but only after the nuts-and-bolts of smoking behavior is understood. Hypnosis is not used by experienced therapists as an end in itself, but rather to support an appropriate therapeutic program. Hypnosis is an easy and relaxing process in which the patient needs only to follow simple instructions. In my programs, I started the process with some interesting and fun tests to determine hypnosis responsiveness. I used an easy response approach called The Allegory Method. To some, it seems like watching a short movie--one that played in their imagination. In my approach, the hypnosis process does not "speak" of cigarettes, but rather of the attitude/feelings that I've found to be compatible with the nonsmoking realm. As with all right-brain processes, it's difficult to explain hypnosis, but even in the taped procedure, it's a fun process. If done properly, the hypnosis should be the easy part of the program. In all my programs, I provided unlimited support--either by telephone or using audio cassette recordings. When I offered private programs, the second session was, as much as anything, a reward for good work with self-hypnosis training as a bonus. There was also a workbook and a conditioning audio cassette for the self-hypnosis portion of the program. -6- Success Ratio: If you follow any of the programs exactly as instructed, you will have 100% success. If you don't use the program as instructed you will probably have 0% success. I don't have time to run exact statistics, but I think overall it's probably about 80%. The Classroom & Home Programs will probably have a somewhat lower success profile because of the reduced amount of personal attention. The fee for the Private Program, including everything listed below is $250. [Ed Note: this program is not available at this time, but most aspects are available via eBooks, workbooks, and audio cassettes.] (3) WorkBooks and (3) Hours of Tape Recorded Information allowing you to repeat the entire program at home if necessary. (2) Hours of Private Didactic Therapy (1) Hour of Hypnotherapy (1) Hour of Self-Hypnosis Instruction Guarantee: At any time during the first two hours (during the workbook phase of the program), if you don't understand, if you don't agree, or if you feel that the formula you are learning will not turn you into a nonsmoker, you will not be charged for the session. The fee for the Home Program is $90. It includes the following: The WorkBook, along with three hours of tape recorded instruction, will take you through the program step-by-step. You will receive an easy response type of hypnosis on tape that will fortify your nonsmoking commitment. To fill in the gaps, I will set aside an hour to discuss the program with you over the telephone; this can be broken down into (4) fifteen minute calls, if you wish. Unfortunately, I am not able to guarantee this program. I have no way of knowing if you will follow the instructions, and this process must be rigidly followed to be successful. Refer to page 12 for more details. -7- The fee for the Classroom Program is $65, and includes the WorkBook, and a backup audio cassette, and three hours of classroom instruction. You will also be able to participate in the same hypnosis process I do in my Private Program. This program is not guaranteed. For scheduling details..... The following section was  [s n i p p e d]. See www.wdsLibrary.com for up-to-date details. This program remains available but not in some of the formats as described. ~ A N    A F T E R T H O U G H T  ~ One of the reasons I put together this little booklet is to provide some solid information to those who were flirting with the idea of quitting smoking. I know this kind of decision is difficult: committing to a program, coming up with the money, and facing the unknowns of becoming a nonsmoker. The easiest thing to do is to "think it over for awhile" but that's procrastination, isn't it? Procrastination is part of the reason you didn't quit years ago! This time, let suggest that you do it differently: Get out your Yellow Pages and look up "Smokers Information & Treatment Centers." Go down the list and call all the people and organizations listed. The psychotherapy business functions through the telephone so they will appreciate the opportunity to talk to you. Many of them will mail you information or even give you a free consultation. There are many excellent programs in Hawaii and you will learn a lot. By doing this you will be moving forward, but you still won't be under any pressure to "decide." So this time, cancel the idea of "when" to become a nonsmoker and instead think about "how" to become a nonsmoker! -8- The following is a check list for human resources people and other corporate managers who are looking for a smoking cessation program for their company. When interviewing the prospective therapist, ask the following questions: Ask: "Off the top of your head, please outline the basic points of your program." (They should be able to briefly explain in a way that is clear to you.) Ask: "From you point of view, please define the problem of cigarette smoking." (You should hear ideas about habituation, addiction, defense mechanisms, commitment, obsessions, and stress reactions.) Ask: "What symptoms will the new nonsmoker experience?" (The therapist should be familiar with such things as stress reactions, obsessive thoughts, anxiety, and grief reaction.) Ask: "How does your program support the new nonsmoker after the program is completed?" (Be sure there is some form of follow-up support.) - Avoid The Following - Avoid a program that is "canned" allowing a therapist with no experience to conduct the program. Avoid a program that relies on "hype" or "gimmicks" rather than sound psychological principles. Avoid a program that makes wild claims of success. Avoid a program that does not offer written or taped materials to support and fortify the new smoker. Avoid a program that does not allow for a trial with a few smokers at first, or a program that costs far more than the standard rate; usually about $50 per employee or a $1000 for a day long program. Smoking cessation programs very greatly in both cost and quality. The worst programs often have excellent marketing materials, impressive sponsors, and can be the most expensive. Even excellent programs in the hands of unqualified therapists will produce poor results. Keep in mind that for some smokers, the program your company offers may be their one and only attempt to become a nonsmoker. The decision you make actually has life and death consequences. If I can be of assistance, please contact me at:   [s n i p p e d] Good Luck! Carl Weisbrod, Ph.D. -9- An Ed Note: March 2003 The following are the original instructions for the HOME PROGRAM. Reading these instructions will offer a good visualization of a very complex program, which is designed to turn a smoker into a nonsmoker, and do so in a matter of  hours. -10- Instructions For The Use Of The ~ H O M E    P R O G R A M ~ Copyright December 1989 The first step in obtaining the $90 HOME PROGRAM is simply a phone call to me at [s n i p p e d].  If you get my answering machine, I apologize. (I hate those damn things too, but please leave your name and phone number and I well call you back at your convenience. We should talk on the phone for a few minutes until you understand exactly what you will receive in this program. The HOME PROGRAM will entitle you to one hour of phone consultation with me, but if you decide against the HOME PROGRAM you will not be charged for our initial consultation. If you decide in favor of the HOME PROGRAM, the WORKBOOK and CASSETTE TAPES will be mailed to you. If you have read the material in the first half of this booklet, you were probably struck by what seems to be a very complex process. Most people think that having smoking cessation therapy is something like having a car salesman sell you a car that is three models better than you can afford. In reality, no one can sell you on the idea of becoming a nonsmoker; the habit is too ingrained for that. You can, however, be educated until you can easily accept the reality that it is within the realm of possibility for you to become a nonsmoker... and this needs to be quite a sophisticated process. Once you receive the the workbook and tapes it is of critical importance that you follow the instructions exactly! In my PRIVATE PROGRAM we are eyeball-to-eyeball, so I can be sure everything is falling in place for you. In the HOME PROGRAM I am dependent on you to discipline yourself to use the program exactly as instructed. Even with all my warnings, some try to modify the program to suite themselves. Perhaps they will listen to the tapes without the workbook, or not secure the proper time and environment... and then they will run around saying that the program "didn't work!" -11- My concern about this probability is one reason I didn't put together the HOME PROGRAM years ago. But I'm counting on you to do it right. Put another say, don't even consider using the HOME PROGRAM unless you are committed to use it exactly as instructed. To do otherwise would only be wasting your time and money would only be wasting your time and money. Remember, your success is also my success. - E X A C T     I N S T R U C T I O N S - After you receive the program in the mail you need to find (not less then) three hours during which you will have absolute solitude--no people around, no ringing telephones, no important appointments waiting. You must have absolute solitude for at least three hours. Now in your quiet place, one again play side two of the free Introduction Cassette--the one that was first mailed to you. You can refer to page 5 of this booklet when it talks of the Workbook's Table of Contents. Or you can refer directly to page 3 of the Workbook. Then, without interruption, start with side one of cassette #1 (one of the two you will receive with your workbook. And then proceed through the 2 hours of training on all for sides of both cassettes. These audio tapes come as close as I could make them to a private session in my office. I will be giving you the same instructions and doing the same procedures as if I were talking to you in person. If you imagine you are sitting in my office and behave accordingly, you are doing exactly what you need to do. During this time (ed. note 1988), to test the effectiveness of the HOME PROGRAM, I gave it to a dozen patients to use at home. Four of the twelve admitted that the didn't follow instructions, and none of those people were successful in becoming a nonsmoker. Of the eight who claimed they did follow instructions, six of them became nonsmokers. -12- So, these numbers show an overall success ratio of 50%, and when the program was used as instructed, the success ratio was 80%. Of course, one cannot produce meaningful statistics with only 12 trials, but I wouldn't be surprised if the general pattern didn't hold consistent with this original percentages. [ed. note: they have.] A favorite part of this program is my realization that some of the WorkBooks & Audio Tapes will be passed along, helping others to become nonsmokers. Perhaps then I can look forward to a program that will statistically produce a success ration of more than 100% (per copy). In fact, it was this thought that finally motivated me to produce the HOME PROGRAM. Use it in good health! Carl Weisbrod -end- Return to Catalog Index to order: >click< Return to the Catalog: >click<

The Weisbrod Cigarette Smoking Elimination Program Return to Catalog Index to order: >click< Will this progam work for you? For 30 years this program was the treatment of choice for many physicians throughout Hawaii. For a time, it was offered as an evening course in a large Honolulu Clinic, in partnership with the principle pulmonologist. As a private session in the 1980s and 1990s, it was a $250 program. In its present form, it includes three $30 telephone sessions, the workbook and audio program. It's a $90 program.. In the mid-1990s, I retired my private practice and converted the program into mail order. In 2007, I  updated the workbook into a digital format and converted the five audio cassettes into mp3 files. This allows participation with the program from your computer screen--similar to the private session for which it was designed. This program will not adapt to a portable device such as an iPod--you will need to read the workbook while listening to the audio portion of the program. It was designed to be conducted in a clinical setting over three uninterupted hours--alterations to the format will reduce the effectiveness. As with the private session program, it's important that I'm standing-by throughout the three hours. This requires that we coordinate our schedules. During these three hours, we will need to talk by telephone, typically three separate times. The workbook and mp3 recordings are complete in themselves, but Psychological Defense Mechanisms tend to pop up to "protect" you from the unfamiliar identity of the non-smoker. PDMs are human behavior traits that maintain the status quo. I have decades of experience at isolation these PDMs and I know how to warn you away. Without this support, the PDMs will often sabotage your success. You can review this program for an idea of how PDMs can destroy even life & death goals. The first session will help us both decide if the program will support your non-smoking goals--there is no charge or obligation for this initial session. There is also a free e-book and several audio recordings that will help you decide if this program will work for you.   Feel free to contact me any time--I'm here to help. Carl Weisbrod wdslibrary@gmail.com The following is a reporduction of some instructions received after this program has been ordered: "As with the private session program, it's important that I'm standing-by throughout the three hours. This requires that we coordinate our schedules. During these three hours, we may need to talk by telephone, typically three separate times. (841-7123). We can also use unlimited email wdslibrary@gmail.com  ...Another alternative: We can even use an interactive talkcast program called TalkShoe: www.talkshoe.com ...I can set up a private session there." --- Reviewed 3-21-08 --- - The Complete Smoking  Program - Review the following HTML file only briefly to be sure the illustrations are intact--the page number S/B #50. Warning: If you read (or listen) ahead, psychological mechanisms will be triggered in your mind and this will eliminate some of the impact value of the program. Note: This is a reproduction of the original program so the email address is out-of-date. http://www.non-clickable.html --- Optional Material --- Smoking and other "addictions" - The untold story http://www.wdslibrary.com/pc10s.mp3 Show notes Weblog: http://www.askcarl.net/BlogCigarettes.html http://www.askcarl.net/CigarettesFlash.html Return to Catalog Index to order: >click< ~ Sample ~ The Weisbrod Cigarette Smoking Elimination Program ~ The WorkBook ~ (Page one of fifty) This Seventh Edition Workbook originated from a single page of notes written by Carl Weisbrod in 1967. In 1973 he expanded it to several typewritten pages designed for a tape recorded presentation. In 1979, it was rewritten and later included in the book, Conceptual Problem Solving, copyright and registration, June 30, 1981 (TXU 72-553). In 1985, several pages were added and it was again revised in 1986, still including the chapter from Conceptual Problem Solving.  The Fifth edition was completely revised requiring a new registration and copyright. . Registration with the United States Copyright Office as made on April 14, 1988, TX 2 329 386. © October 28, 1987 Carl S. Weisbrod. Preface, Forward, and Appendix I & II were added to the Sixth Edition, © December 12, 1988. Publication date for the Seventh Edition was September, 1990. Publication for this Eighth Edition (an eBook version) was March 2007. You have my permission to print this program for your personal use. Carl Weisbrod, PhD. Honolulu, Hawaii E-mail: wdslibrary@gmail.com Website: http://www.wdslibrary.com Warning: Please use this program exactly as instructed. Modifications of the process will substantially reduce the effectiveness and repeating the program is far less effective than the first time through. PRODUCED IN THE UNITED STATES OF AMERICA ~ Instructions ~ Important: This program is not effective unless the guidelines are followed exactly. You'll need to set aside at least 3 hours (4 hours is better) ...during which you will have absolute solitude: no ringing telephones, no important appointments waiting. Interruptions will reduce the effectiveness of this program. You will need access to a computer or, if you print this workbook, you can use an mp3 player. Start with his mp3 recording: http://www.askcarl.net/SmIntroA&B.mp3 You can either load these mp3s into an iPod-like devise or paste (or type) them into your browser. Go through the recordings inr.......... ~ Truncated ~ Return to Catalog Index to order: >click< Return to the Catalog: >click<

Return to Catalog Index to order: >click< Return to the Catalog: >click<

My TalkShoe TalkCast, ID7265 - LifeStyles. For a reminder of up-coming shows, subscribe to the RSS feed at the top of this linked page.  >click< Instructions Click the player's  button to hear the latest show.  You can play earlier shows by clicking the little [v] button inside the player.

Depending on your connection speed, it may take a minute or two for this image to load. As a hypnotism technique, the allegory has features of NLP (Neuro Liguistic Programming) and visualization techniques. Both the allegory and the metaphor can be used to induce hypnosis but can also be an effective procedure without the state of hypnosis being present. No techniques using visualization or the subliminal triggering cognition patterns would be appropriate for such procedures as pain-control or age-regression. A well-trained hypnotist is knowledgeable in measuring and evaluating the response to the procedure both empirically and by testing. Refer to the partial reproduction of a depth measurement scale: >ScrollUp< Return to Catalog Index to order: >click< Return to the Catalog: >click<

The Australopithecine Diet Program Return to Catalog Index to order: >click< The Australopithecine Diet A couple of years ago the respected journal Nature  published an article titled: Endurance running and the evolution of Homo. I published exactly the same concept  in 1981, but without affiliations of the "Harvard" variety it didn't receive much attention. Nevertheless, I've been producing audio tapes and articles (and now an eBook) about methods to adapt this ancient lifestyle in a way that will work today. Reading the following article could change your life. Why would anyone choose to be over-weight? Why indeed! How often do you hear that overweight people simply eat too much. But if that was the problem, the solution would be simple, wouldn't it? Of our five senses (sight, hearing, touch, smell, and taste) the sense of taste is at the bottom of the list. So the solution should be simple: Just eat less! When that fails, we're told that it's the kind of food we eat. One group tells us we eat too many carbohydrates and another that proteins and fats are the culprits. Who would not be willing to eat the required foods if a solution would be the result? The weight control gurus all agree that too much refined junk food is bad; but if kinds of foods are the problem the solution would also be simple. Stop eating junk foods and eat the best kind of food–although there is some confusion about what is the best kind of food. (I might offer some insight along these lines as you read along.) We get snowed by technical terms such as ketosis, thyroid, hypothalamus, insulin, triglycerides, and the glycemic index. If organs or hormones are the problem, the solution would be to treat the overweight condition medically–a pill, a surgical procedure, whatever. Many of these medical attempts have turned out to be a disaster. There's no doubt that most of the overweight population would be willing to make any adjustment if the results would be to reach and maintain a perfect weight. What about the exercise crowd? We're told that if we do certain kinds of exercise we will metabolize fat like a blast furnace. All that is needed is a good pair of running shoes and a place to walk or run–or a treadmill. If that was the solution why don't more take this option? For awhile shrinks, like myself, were telling everybody that the problem was a combination of a poor self-image and poor motivation. So we helped pumped up our patient's self-esteem and they did better, but they didn't permanently lose the weight. What I'm about to tell you carries a lot of scientific evidence as a result of fossil discoveries, radio-carbon and isotopic dating systems. The consensus is shared by the sciences of geology, archeology, paleontology, and anthropology. There remains strong opposition to this field of science, and this opposition keeps much of what I'm about to tell you out of the mainstream of our educational system. For a long time, many believe that God created the Earth and all life about six-thousand years ago. There are a few Creationists that still insist this six-thousand year time-frame is correct. But with the preponderance of difficult-to-refute evidence showing the planet is about four and a half billions years old, most modern biblical scholars now accept this geological view. Various carbon dating systems have been checked and rechecked over decades and the numbers continue to hold up.   Some creationists say, "But the scientists keep changing their minds as they find new fossil evidence." That statement is incorrect--there's little "mind changing" ...only fine-tuning or verification of already known information. When you hear or read news media headlines such as "new discovery has scientists rethinking old ideas." ...that's media hype motivating you to read the story under the headline. For example, in the past couple of years there has been a couple of new hominid finds that could predate "Lucy," an Australopithecine fossil. This discovery has the potential of pushing back the hominid time-line, but overall, few of the basics have changed over the past several decades. You most certainly have heard of the gene mapping study research called the Genome Project, With this and other research there's a rapidly growing mountain of evidence that shows the scientific speculation to be correct. Archeology and paleontology have always been a connect-the-dotes & make-educated-guesses type of science, but over the years the dots are approaching a solid line. Why would anyone doubt the integrity of science? In Charles Darwin's time it was heresy, even a crime, to suggest that man didn't suddenly appear as a creation of God. Any other idea would indicate that God's most important creation (humans?) wasn't perfect from the beginning. Darwin himself, a devout Christian, was very troubled by his own theories. Darwin's theories of evolution suggested that all animals, including man, started from a rather poor beginning and then adapted to their environment with the passage of time–of course a radical view for the time. You need to understand that 100 years ago men of science lived in crowded and extremely civilized University settings, so Darwin's Galapagos Islands field work was rare and unique for the time. Well over a century has passed since Darwin's ideas were first published, and some have proven inaccurate. But what scientific theories haven't had revisions and improvements with the passage of time? You may ask; what earthly value is it for us to worry about ancestors dating back six-thousand or six million years? Let me provide an overview so you can come to your own conclusions. It's not hard to guess how mammals arrived on a planet that was once dominated by reptilian, bird-like, egg-laying dinosaur rascals. When did the world become dominated by fuzzy, nursing, live-birthing mammals? During the Jurassic era, it was very likely that a small mole-like mammal lived underground and thereby survived being eaten into extinction by the carnivorous dinosaurs. The asteroid strike caused a dust cloud that covered the planet like a shroud. This dust cloud blocked the sun, and caused temperatures to plummet below freezing. This event happened 65 million years ago. Our little mammal simply burrowed deeper and survived on popsicle-like roots. In a year or so as the sun broke through the freezing dust cloud and these little guys found themselves in the company of a few small hibernating amphibians and reptiles, some fish, and insects whose eggs could survive freezing. The big dinosaurs were all gone! With only a tiny fraction of their former enemies, mammals were a species destine to thrive, and so they did. The strong evidence of a Yucatan asteroid strike really helped establish a time-line for everything that followed. After the passage of another 35 million years,  the hominoid arrived; gorillas, orangutans, chimps, etc. In another 10 million years (or so), enter our bipedal hominid group. During the past half century, many paleo-anthropologists had difficulty accepting their own fossil evidence. The fossil evidence has bipedal hominids dating back millions of years, and more troubling is the cranial evidence shows that this ancient hominid had a brain only slightly larger than that of a chimpanzee. How could that be? To this day, so-called modern man is thought to date back only 100,000 years, and  even some scientists hate the thought of human-like ancestors predating our group by millions of years. But the evidence is compelling. It seems to me that God would have worked within his overall plan for life. I haven't seen convincing evidence to the contrary, but of course, I'm not a theological scholar. It's only guesswork to suggest that hominid split off from hominoid. They could have just as easily have been a separate species altogether, although the recent genetic evidence suggests otherwise. The Genome Project indicates that the human genome is nearly identical to the genome of a chimpanzee, and that strongly suggests that our genome would be even closer to that of the Australopithecus. What is important about this? Well, Australopithecine very likely survived several million years with a brain too small to make tools or control fire. They certainly  wouldn't have been able to compete as hunters with the lightning fast carnivore cats that lived on the same African savanna. They would have been the hunted rather than the hunter. So it looks like the Australopithecine group survived twenty to thirty times longer than Homo sapiens. Does that surprise you? I was shocked when I first became aware of that. What are we missing if we discount the importance of the Australopithecine lifestyle? Let me tell you a story. About 5 million years ago, a diminutive hominid couple loped across the African savanna, arms swinging at their sides. In this time, long-long ago, the males and females stayed in love for life. They maintained an isolation from the other members of the species because they required a large tract of land to supply their food needs. Isolation was necessary during this time. The savanna, as compared with the rain forests, had a somewhat meager food supply. These hominid, with their chimpanzee-sized brain, must have lived on the roots, shoots, tubers, seeds, fruits and other plant parts they could gather on the open spaces of the savanna. They were opportunistic gathers and foragers, but never hunters--their small brain certainly precluded hunting. As bleak as this sounds, these Australopithecine folks were an extremely healthy group. How is that known? It's known from the record for hominid longevity that I've been telling you about. They couldn't have been the fearful and disease-ridden species as sometimes described, and they certainly did not have a short life expectancy. Such ideas have long been abandoned by paleo-anthropologists. No species would survive such a long time under such dismal conditions. And remember, Australopithecus accomplished this record of longevity (for a species) without the benefit of our huge cerebral cortex. New fossil evidence is constantly being excavated, but it all points in the same direction; pushing the hominid envelop to an even earlier time frame which shows this early hominid as even more remarkable. But how did they make it with such a small brain in the same neighborhood with physically superior predators such as the saber-toothed tiger? Well...heaven help the cat that made the judgment error of viewing these slow moving folks as lunch. At thirty yards, just out of springing range, such a cat would become intimate with a lemon-sized stone rocketing at 100 miles per hour with the real possibility of removing an eye or breaking a jaw.  If the first stone missed, it would be followed by a second, and a third aimed at the cat's rapidly retreating behind. (It's certainly in our genes to love baseball.) This non-lethal rock-throwing defense is in the same category as the quills of a porcupine or the offensive spray of a skunk. After millions of years, however, this archaic formula started to fail. Perhaps it was a climate change or a change in the population balance. You'll need to read some paleo-anthropological textbooks for clues to what might have happened. The Australopithecine formula needed to be reorganized. So Australopithecus was followed by Homo habilis. They were taller with a larger brain, but surprisingly, not faster or stronger. This hominid had enough brain power to begin making crude stone tools and maybe to control fire, but they were not smart enough, or social enough, to become hunters. They probably remained foragers, which in turn locked them into the same single family unit and home-based lifestyle of the Australopithecus. The Homo erectus was the transition species to our group. They had better control of fire and made more sophisticated tools. It wasn't until our group of Homo sapiens and the Neanderthal that the current level of brain power existed. But beyond brain size, early modern folks, perhaps starting with Cro-Magnon, had bilaterally specialized brains that could think in groups of threes. This is likely the last major change in hominid physiology, and is extremely important in the overall scheme of things. The triad brain could couch ideas in language in one brain hemisphere while imagining the concept in the other brain hemisphere. But the amazing part is the incredible cognative jump unique to humans as ideas form into an abstract concept–it's quite a mental juggling act. As this lateraliztion was developing in the Homo sapiens brain, it made possible the invention of things such as agriculture and domesticated animals. Agriculture allowed humans to band together and protect themselves from their arch enemy, the predatory cats. The downside to this banding together, however, was it required a set of rules not necessarily in harmony with nature–that is, related to gathering food and individual self-defense. These ancient farmers were able to alter a system that had functioned well for the millions of years that had gone before. One change is monogamy was no longer critical for survival. (*whew* That caused some big time conflicts, dontchaknow!) How can Archeologists possibly guess when such a brain lateralization took place? It's done by reading the substantial carbon-dating records of artistic creations on tool handles, cave art, and other artifacts. These dating studies can be time-lined with the earliest approximating of a calumniation of this neurological event. A bilaterally specialized brain is essential to create carvings and cave art. Well, it's a little more involved than that, but I think you get the general idea. What do you think? If a group of Hominidae survived successfully for millions of years and they have the same metabolism–the same basic physiology–do you think there is something to be learned? It's obvious that these Hominidae lived on course roots, tubers, fruits, and other plant parts, with only a tiny bit of animal products. So overall, their metabolism was designed to tolerate very little fat and very little protein. They covered many miles every day over rough savanna terrain gathering their food. Perhaps the level of physical demands would be equal to a modern day Marathon–and they did it every day! The most recent nutritional research is giving us a message that moves in one direction. We are told more and more that we should eat more complex carbohydrates and get more aerobic types of exercise. The research, especially the epidemiological studies, show the following: Too much fat and protein coupled with a sedentary lifestyle will lead to many of the chronic degenerative diseases that cause death and disability to some seventy percent of the population. The overweight condition is only a symptom of this. So you may ask: "Carl, are you saying that if we all moved to the African savanna and foraged for a living we would all live longer and be thin and healthy?" Yes, but there are a couple of obvious problems with that. The twenty-first century savanna is more arid than during Australopithecine times, and of course, there are too many of us to be offered the space necessary for foraging. But that isn't to imply that we shouldn't consider coming as close as possible to the balanced lifestyle that served our ancient ancestors so well. Would you like to read more along these lines? Better yet, would you like to speak with the author? You can do both.  You will be able to discuss your individual weight control issues by VoIP phone directly with the author, Carl Weisbrod ~ ~ ~ References: The Book of Esoteric Whys ISBN: 0-9700264-6-3, WDS Publishers - 2004  The Australopithecine Diet, ISBN: 0-9700264-7-1, WDS Publishers - 2004.  The 5000 Millennia Exercise Program: (pending) The Weisbrod Digest of Seminars 2001. Return to Catalog Index to order: >click< Return to the Catalog: >click<

5000 Millennia Exercise This program is in re-write. You can pre-order if you wish. Return to Catalog Index to order: >click< Return to the Catalog: >click<

W-TFI Self-Hypnosis Program The analog version of the W-TFI program The 2007 edition of this program is now an HTML workbook that can be read on-line, and mp3 recrodings made from the original cassette tapes. I would be happy to email the details on this complex and demanding self-hypnosis program. >email< Art by Jerry Hausher Return to Catalog Index to order: >click< Return to the Catalog: >click<

Note: The ShowString E-Commerce Program will be a composite of several tutorials, e-books, podcasts, and telephone support. You needs will dictate the programs I send. If you are not satisfied with the information I provide, I will refund your money. Note to self: The images are stored in the AskCarl website and the original copy was from the TalkShoe 7249 program.

~.E-Commerce on a ShoeString.~ ScreenShot #1: - - - - is an *out-of-date Google list of Top-Ten Webhosts. ScreenShot #2: - - - - -  This HTML editor has been replaced by Kompozer. ScreenShot #3:  - - - - - - - - - - My favoiite File Transfer Protocol program. ScreenShot #4:  - - - - - - - - - - - - - - - - - - - - - Building your own website. ScreenShot #5:  - - - - - - - - - - - - - - - - - -  Low-cost recording equipment. ScreenShot #6:  - -The best bang-for-the-buck when purchasing a computer. ScreenShot #7: - - - - - - - - - - - - - -  External analog mixers for podcasting. ScreenShot #8: - - - - - - - - - -This is from a Hawaii Reporter press release. *StartLogic is no longer a recommended WebHost. You can also use the vertical scroll bar =>   ...or return to the PayPal link to order: >click< Return to the Catalog: >click< ScreenShot #1 You'll need a WebHost Search Google for webpages such as this. Notice that the monthly fees are in the $5 to $8 range. I have some history with StartLogic, Godaddy, and BlueHost. As of March 2008, BlueHost is now ranked near the top, while StartLogic is far down the list. Godaddy is slowly climbing back up the rankings. The price refers to the monthly fee. I use BlueHost, but the top couple would be a good choice. The rankings change month by month so check several and call each before choosing--if they keep you on hold for more than a few minutes move on to the next choice. Be sure tech support is 24x7, has a toll free number, and is friendly and responsive. I'm not sure it's a good idea the skimp on Webhosting services, but it's worth checking out. Type >free webhosts< into Google and check out some free services. This is a sample. ScreenShot #2 It's important to have an HTML Editor and a FTP program to build and transfer your webpages. Never rely a Webmaster or even a template. You'll need 100% control of your e-commerce business and the website represents the venue as does a brick & mortar store in the traditional business. I use Mozilla Composer, which is the earlier version of NVU. Both are open source (free) and solid as a rock. I'm using Composer for this tutorial. ScreenShot #3 You must have a FTP (File Transfer Protocol) program to send you webpages to your webhost. FileZilla is the FTP program I use. As with most of the my programs, it's open source and free. There are other open source FTP programs available, but presently, FileZilla seems the most popular. I realize it looks a little complicated, but with most uploads, you'll simply be dumping files into the large box on the right ...and ZIP, in seconds it becomes a new addition to your website. ScreenShot #4 This is a cropped version of my home page as seen in an IrfanView graphics program (also open source). Simplicity and ease of navigation are critical. Aesthetic issues should not be a major consideration. If you're not sure I'm correct, check this link: >click< http://www.wdslibrary.com